Senior sales, B2B marketing, communications, and media professional with more than 25 years of experience helping organizations strengthen market position, reach priority audiences, and generate sustainable growth. Brings a strong understanding of complex B2B buying cycles, organizational decision-makers, relationship-based selling, and customer engagement. Serves as a Fractional Chief Marketing Officer and Executive Growth Advisor with Indigen, a WOSB and Native American-owned company, working as an extension of executive leadership to connect corporate strategy, business development, capture, marketing, communications, media, and customer engagement.
Brings extensive media-buying experience, strong negotiating ability, and long-standing relationships with trusted media, creative, production, digital, and technology partners. These relationships provide the flexibility and buying power to initiate and execute the specific tactics an organization needs, while giving leadership one strategic point of coordination.
• Serves as a strategic extension of the executive leadership team—not simply as an outside marketing vendor.
• Aligns marketing, communications, business development, capture, and customer engagement around measurable growth priorities.
• Translates complex technical capabilities into clear, differentiated, customer-focused messaging.
• Provides one experienced point of leadership across strategy, media, creative, production, digital, and specialty partners.
• Uses established relationships, negotiating experience, and buying power to secure appropriate resources and execute needed tactics efficiently.
• Offers a very competitive wrap rate through a lean, low-overhead business model that minimizes traditional agency markups without sacrificing senior-level strategy, specialized expertise, or execution quality.
• Fractional CMO & Executive Growth Leadership
• GovCon Marketing & Corporate Positioning
• Sales, Business Development & Capture Alignment
• Federal Agency & Target-Market Communications
• Strategic Marketing Planning
• Media Planning, Negotiation & Buying
• Public Relations & Media Relations
• Executive Thought Leadership
• Digital, Social & Content Strategy
• Conference, Sponsorship & Event Strategy
• Employee Communications & Employer Branding
• Vendor and Strategic-Partner Management
• Executive Dashboards, Measurement & Reporting
• B2B Marketing Strategy & Customer Engagement
• Develop marketing and communications strategies aligned with corporate growth objectives.
• Connect marketing priorities with business development, capture, proposal activity, and customer engagement.
• Clarify the company’s value proposition, capabilities, and competitive differentiators.
• Identify priority industries, federal agencies, geographic markets, and decision-makers.
• Strengthen capability statements, presentations, websites, LinkedIn content, proposals, and executive messaging.
• Develop thought-leadership strategies for executives and subject-matter experts.
• Design executive dashboards that give leadership visibility into marketing performance, growth priorities, campaign results, and measurable goals.
• Coordinate internal stakeholders and outside creative, media, production, and technology partners.
Develops media plans based on growth priorities, target customers, geographic markets, recruiting needs, and available budget. Manages the process from strategy through execution, including partner selection, negotiations, campaign coordination, budget oversight, creative alignment, and performance monitoring.
• LinkedIn advertising and account-based targeting
• Google Search and digital advertising
• Programmatic display and retargeting
• Streaming television and connected TV
• Targeted email marketing
• Television, radio, print, and outdoor advertising
• Trade and government-industry publications
• Public relations and earned media
• Conferences, sponsorships, and community partnerships
• Video, creative, digital, and content production
• Build visibility with targeted agencies, teaming partners, and decision-makers.
• Differentiate capabilities in crowded and highly competitive federal markets.
• Create stronger alignment among leadership, business development, capture, and marketing.
• Increase executive and subject-matter-expert visibility.
• Support recruiting, retention, employee engagement, and employer-brand priorities.
• Make more strategic, negotiated, and accountable media investments.
• Access an established network of specialists without building a large internal marketing department.
• Establish a repeatable growth, communications, and performance-measurement infrastructure.
• More than 25 years of sales and marketing experience.
• Executive-level strategic perspective combined with hands-on execution.
• Extensive media-planning, negotiation, and buying experience.
• Long-standing relationships with trusted industry partners and the ability to quickly assemble the right team for each initiative.
• Experience supporting both government contracting and commercial market growth.
• Flexible engagement model based on each company’s priorities and needs.
• Cost-efficient agency model with limited overhead, competitive rates, and direct access to experienced leadership and specialized partners.